Larry Magid has used music as a vehicle to heal, to help, to cure, and to bring about change. He has built a 44-year career in the entertainment business, 38 of which were spent with Electric Factory and Electric Factory Concerts. Larry is considered both an architect and contemporary leader of the live entertainment business.
His career highlights include producing Billy Crystal’s 700 Sundays, the largest grossing non-musical in Broadway history, and producing and bringing to Philadelphia the United States portions of Live Aid and Live 8. Larry produced United We Stand, the benefit concert for Pentagon families affected by the events of September 11, 2001, and he co-produced the Reading of the Declaration of Independence on the Art Museum steps in 2002. He has also produced national and international tours for Richard Pryor, Bette Midler, Billy Crystal, Earth Wind and Fire, Patti Labelle, Yes, the Allman Brothers, the Isley Brothers and Il Divo.
In addition to producing Live Aid and Live 8 and United We Stand. Larry is committed to making civic contributions. In 2001, he and his wife Mickey established a foundation to benefit and assist students of Bryant School, the elementary school he attended while growing up in West Philadelphia. Larry has raised more than a million dollars for local Music In Schools programs, and he donates substantial portions of proceeds from ticket sales and the Annual Rock and Roll Auction to a range of youth-oriented charities.
Larry was honored with the 2006 Police Athletic League Award, as well as two Tony Awards and three nominations, an Outer Theater Critics Award, five Bay Area Drama Awards, and the Art Alliance Medal of Achievement. He has been named Boy Scouts man of the year and honorary mayor of Atlantic City. Locally, he was Inducted Into the West Philadelphia High School Hall of Fame and received a plaque on the Avenue of the Arts Walk of Fame. and he received the highest commendations from the City of Philadelphia for his work on Live Aid and Live 8.
Larry has served on the Pennsylvania Council for the Arts and the Mayor’s Arts Council Advisory Board, and he is founder and chairman of Philadelphia Music Alliance and the North American Promoters Association.
Larry attended Philadelphia College of Textiles and Sciences and Temple University, and resides with his wife Mickey in Society Hill.