Bernie Prazenica has been president and general manager of WPVl-TV, the ABC-owned station in Philadelphia, since November 2007.
In his position, Prazenica has overall management responsibility for WPVl-TV/Channel 6 and all of its ancillary businesses, including three additional digital TV channels and 6abc.com.
Prior to his appointment at WPVI, Prazenica served as president and general manager WTVD-TV in Raleigh-Durham, N.C., for more than five years.
Prazenica brings 25 years of experience with ADC to the top post at WPVI-TV. In addition to serving as director of sales and as an account executive at WPVI-TV, he has been sales manager at ABC National Television Sales in Philadelphia.
Earlier in his career, Prazenica was an account executive at WPTT-TV in Pittsburgh and at WRIC-TV in Richmond, Va.
Known in the Raleigh-Durham -Chapel Hill Triangle area for his active community service, Prazenica has served on the board of the Triangle United Way and as chair of its media council. He has also been a board member of the University of North Carolina School of Journalism Foundation; Downtown Durham Inc.; Communities in Schools of North Carolina; Big Brothers, Big Sisters of the Triangle; and the North Carolina Association of Broadcasters.
He currently serves on the boards of the Philadelphia Ad Club, Pennsylvania Convention and Visitors Bureau, Police Athletic League, Cradle of Liberty Council – Boy Scouts of America, Variety – The Children’s Charity, Welcome America Board of Directors and President’s Advisory Board of Temple University (two-year term, 2008- 2010) as well as Temple University School of Communications and Theater’s Board of Visitors and City Avenue Special Services District.
Prazenica is a cum laude graduate of Temple University with a BA in communications, radio-TV-film. He and his wife, Patty, and their two children, Caitlin and Michael, reside in the Philadelphia area.